Deep in the heart of the South West lies the vibrating heart of many women wearing secret smiles around the world. A small but perfectly formed factory is annually producing 50,000 sex toys (or sports massagers) that are taking the US by storm.
The toys sell for between £90 and £1,500 depending on the product you choose. So in the run up to Christmas, we thought we would help you to make a decision on one of Brazen’s top selling sex toys! We were lucky enough to grab some time with DOXY’s founder William Garland.
Who are you – and what is your role in the creation of Doxy?
I am William Garland and am the co-owner and founder of the Doxy range of wand massagers. My business partner, Andrew Crichton, runs the manufacturing side of the business at our factory in Cornwall.
Where did your inspiration come from?
My girlfriend’s wand had broken and I wanted to buy her a replacement. However, the (now defunct) Hitachi Magic Wand was only available in North America and the wand massagers that were for sale in the UK were mostly cheap Chinese knock offs, so I thought there was an opportunity to manufacture a UK version.
How long did it take to perfect the final design of the Doxy and what was the journey like?
I was very naïve. If I had known how difficult it would be to start manufacturing a new electronic product in the UK then I would never have done it. It was a lot harder and took a lot longer than I thought possible!
What has been the hardest part of creating the Doxy?
There were many low points that I would prefer not to remember! Discovering the first run of plastic injection moulded bodies were not strong enough to take the powerful vibrations almost ended the business.
How do they work? What gives it the ooh ahhh factor?
To be honest its a pretty simple system. A motor spins a weight around creating a vibration… all vibrators pretty much work the same way. The “ooh ahhh factor” is down to the doxy having a powerful motor, a heavier weight and a larger area of vibration.
What makes Doxy unique?
All Doxy wands have heads cast from solid metal which does give them a unique feel… and the Doxy Die Cast and Doxy Number 3 wands both have cast metal bodies as well. Nobody else manufactures vibrating wands from metal. Also, we are the only vibrator manufacturer in the UK.
Why is it so popular?
I think the main reason is that they are very effective. No sex toy will work for everybody (though some brands will make that claim) but Doxy wands certainly do work for most people (men and women) and once a customer has tried one they often become enthusiastic advocates!
How do we get the most out of our Doxy?
I think it is a great couple’s toy…. for all couples! When a penis is in a vagina, the vibrations will be deep enough for both to feel the movement. When two vulvas are next to each other the Doxy head is big enough to hit both sweet spots. And the same goes when two penises (penii?) are getting intimate! 🙂 Also, I think that a lot of people feel a little intimidated by the size and power and its important to start off slow and maybe not using a Doxy on the most sensitive areas right away. Work up to it!
How many do you make and how big has the Doxy business become?
At the moment we are producing about a thousand a week. But we need to make more!
Where in the world do you sell them?
Doxy is carried by stores in Australia, North America, South Africa and Europe. And the glory of the internet is that you can buy one no matter where you live (unless that happens to be Indonesia, Saudi Arabia, Pakistan etc… or anywhere else where sex toys are still illegal and the customs guys will grab them for themselves!)
Any celebs endorsing your product?
Oh, I wish I could tell you who bought a Doxy from a London store and then came back in the next week and raved about it (one of the most famous/glamorous women in the world). But I can’t. So, the answer to your question is, sadly, no.
Like Brazen, you are also based down in the South West. Are there advantages to your location?
Well its a nice place to live, so there’s that. But when you are in darkest deepest Cornwall it is not that quick or easy to get to London or to an airport and that is perhaps partly why its such a poor part of the country. Nice place to live though (did I mention that).
If you could sum up the pleasure-factor of a Doxy wand in 5 words, what would they be?
Soon after we started making Doxys we were lucky enough to get a rather good review from a blogger called Girl On The Net. This piece helped put us on the map and rather than use actual words to describe how she felt about her Doxy, she used sounds… which you can find if you scroll down this link to the audio files 🙂 https://www.girlonthenet.com/2014/09/15/win-a-doxy-massager/